Make Up Tip from Wonderlust Studio

Pretty In Pink

By Noelle Hetzel / Wonderlust Studio
Model Nicole Cournoyer Martin

There's a beautiful new trend sweeping the interwebs, and as simple as it is, I just have to share it with all of you!

We see the beautiful models of Instagram sporting these eyecatching designs that consist of a small shape such as a moon, star, or heart in the center of a smokey blend. The shape itself is your natural skin, and the colors around it blend out to accent the center design.

On the model in the sample shown here, I cut out a small design (a heart) on blue painter's tape. I placed the heart on my models cheek, pressing firmly so as to get a crisp clear shape. I went over top with a hot pink shadow, blending from the center of my shape outward using a patting motion.

Once I was happy with the color I peeled off my blue heart to expose the negative space beneath.

You can use a simple design like this one, or create elaborate designs by using multiple shapes and colors!

XoLo Designs by Lauren

MFW The Experience

As Seen by Lauren Sturycz, XoLo Designs

Milwaukee Fashion Week 2016 was one of our very first dates. A certain stud flew from his residence in Las Vegas to support a certain lady showcasing her designs. Reconnecting after 16 years, the rest is history. Nick moved back to Wisconsin, pursued his passion for fitness and I (Lauren) continued to pursue my fashion goals.

For those of you who don't know about what Milwaukee Fashion Week entails, it includes 3 days of absolute chaos to create a stunning event for spectators, bloggers, buyers and elite fashion media to see what Milwaukee's creative industry in really about. From makeup to models, the talent is absolutely incredible. When I had the privilege of showcasing my designs for the 2017 year, I knew I had to bring my A game! Most of us involved in any fashion event can attest that everything is usually a big blur and goes by way too fast after spending months of hard work all for what seems like 30 seconds. However, my 30 seconds came to a screeching halt after my best friend interrupted my final walkthrough by jumping on stage, stopping me mid walk, getting down on one knee and pulling out the most breathtaking diamond I've ever seen. Everything went completely white and all I was in complete shock.

I've always made fun of the cheesy proposals that I've seen on social media or in videos, but I never really thought of what I would do when it was my turn. As a fashion blogger, columnist and designer, I thrive off of creativity and originality. I have to give my man major kudos for coming up with such a creative way to ask to spend eternity with me. Sharing a moment of major accomplishment with a life milestone is something I don't think I could ever top or imagine doing better. It's true, Milwaukee is full of magic, art and endless possibilities. Next year will be hard to beat! ;)





Photography: Robert Colletta Photography / William Ireland Photography

Phomaz

Phomaz: Music, Fashion, Style

Interview with creator of Phomaz, Beth Swanson

By Rahal
November 9, 2017

When people think of the Midwest usually farms, cheese, football, and beer come to mind. Rarely does it cross one’s mind the unique artistic talents that are born and raised in the land of brats and beer. The truth is so much of the talent we see grace the red carpet and entertain us daily, is indeed from the Midwest. Fashion is not only found in Milan, New York, Tokyo, or Paris, but Chicago is just one of the cities in the Midwest that has multiple fashion design programs with unique talent. Not only formally trained designers are creating but passionate innovative minds that believe the Midwest has a unique flair and perspective to be seen. Chicago based designer of Phomaz, Beth Swanson, offers a fresh disposition to fashion while combining music with today’s styles.

Beth congratulations on all your recent successes!

You have such unique hand bags. How did you start in design?
I started designing bags at 42, fall 2014, after losing my parents. I needed to find my happy. The idea
came from a fusion of music meets fashion. Two things I’ve always loved. The foam on the bags is
the same you’d find on a recording studio wall.

It’s a very unique concept. What gave you the inspiration for such a unique look?
My inspiration for almost everything I do is my parents. My mom loved her handbags!
I love how you are able to keep the memory of your parents alive with your passion, it makes your
brand even more personal.


 Did you go to school for design or do you have a different background?
My background has always been in marketing and advertising. I consult with local businesses on digital marketing, which is why my business is online.

Your handbags have a really unique look. What are materials currently used in your designs?
They are made of acoustic foam, vegan leather, or carbon fiber.

Your bags have made quite the impression since you released them upon the world. Have they
been in major fashion shows or publications?
They debuted at Paris fashion week while simultaneously going down the runway at Boston Fashion
Week. They have appeared in several magazines including 3 issues of British Vogue, including Vogue
100, the publication’s biggest issue in history!

That’s amazing! Congratulations on that monumental debut and achievement!
Since your bags have such a unique edge, who do you think this bag would suit the best?
The brand is really for anyone. They pair well with street wear to couture. I have to agree with you on that statement. The first night I had my bag it escorted me to the opera. The next day I threw some over the over the knee boots on and hit the streets of Chicago. It worked beautifully for both occasions.

You’re a Chicago designer and you choose to have your handbags manufactured in Chicago as
well. Why keep your business completely in the Midwest when most designers opt for the
overseas manufactures to save a lot of money?
Made in Chicago is very important to me, as supporting local means a lot. I enjoy the process and
being able to be involved from design to production.

I think it’s great you are choosing to keep it local and stay so hands on with your brand.
Do you have any advice for designers that are still working on brand notoriety or wondering if
being a Midwest designer can be fruitful?
My advice to future designers is just go for it, protect yourself where you can (these bags were
granted a design patent), and have fun with the ride.

If you’re interested in knowing more about Beth’s handbag line, Phomaz, you can visit her website, phomaz.com, Facebook, Instagram, and twitter. If you find a bag you want to make your own, enter RR at the checkout and you will receive 25% off! I hope you enjoy your handbag as much as I am enjoying mine.